Retail Intelligence

Women More Likely To Eat Healthy In January

By Publications Checkout
Women More Likely To Eat Healthy In January

According to the latest Consumer Insights report from Empathy Research, almost half (48%) of Irish adults took part in healthier eating regime this January, with females (57%) more likely to start such a regime than males (35%). In terms of age, 25-34 year olds had the highest percentage (52%), with 45-54 year olds having the lowest percentage (41%).

Nearly 6 in 10 (58%) of people said they were avoiding products that are high in sugar, with 62% of females and 52% of males taking this approach. Respondents with children in the household were slightly more inclined to avoid food that was high in sugar (60% vs. 56% without children).

As well as that, 38% of people were avoiding food products that are high in fat, with just 32% avoiding food products that are high in calories.

1 in 4 (25%) adults are eating more superfoods than they were 12 months ago. Again, this approach is more common among women (29%) than men (19%). In terms of regions, Dublin had the highest percentage of respondents buying more superfoods than 12 months ago (30%), as opposed to Rest of Leinster (24%), Munster (21%) and Connacht/Ulster (21%).

Among superfood buyers, chia seeds (45%) were most popular, followed closely by Flaxseed (42%). Quinoa (33%) and Goji Berries (23%) were also common purchases.


2 out of 5 (41%) believe there are not enough healthy options available in stores, with this figure being almost equal across all main demographics.

2 out of 3 (66%) of respondents think supermarkets should do more to promote healthy eating. Added to that, the majority (79%) believe that healthy alternatives are more expensive than mainstream products.

Click here for more information from Empathy Research.

© 2016 - Checkout Magazine by Brian Dermody