Advertising

Ireland’s Ancient East Campaign Picks Up Five Awards

Fáilte Ireland’s creative advertising campaign for Ireland’s Ancient East scooped five awards at the Institute of Creative Advertis...

Heineken Says Olympic Sponsorship Too Crowded to Be Valuable

Heineken, the world’s third-largest brewer, has some sponsorship advice for the International Olympic Committee: Less is more. Too many brands can...

Alcohol Sponsorship Not Seen As Key Part Of Sporting Events

With the Euros in full flow, and extremely high viewing figures for Ireland’s heroic performances against Italy and France, it’s hard to miss t...

Coca-Cola The Biggest Spender On OOH Advertising In December

Coca-Cola was the biggest spender on outdoor advertising in December 2015, according to the latest Posterwatch report from PML Group. The drinks company...

Stringent Guidelines to Be Put on Alcohol Advertising

Strict regulations will be put on alcohol advertising under the new Public Health (Alcohol) Bill, which will greatly inhibit what alcohol ads can show....

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