Burrito Chain Boojum Expansion Continues With New Restaurants
Popular burrito chain Boojum will open its largest restaurant to-date this week in Belfast, while also releasing plans for further expansion in the Republic of Ireland.
The new Belfast outlet, which will be a 95-seater, is aiming to tap into the corporate catering market, while also serving the lunch and evening custome, reports the Belfast Telegraph, which adds that owners David and Andrew Maxwell say there are three more stores in the pipeline, including one in a new Irish city.
The newest addition to the Boojum stable, located on Great Victoria Street in Belfast, brings the total number of restaurants across Ireland to seven, and is its third in Belfast.
"This is the largest store we have ever done," said Maxwell. "We loved the area, there was nothing in the area which had existing food planning, so we had to go for a change of use, which we got.
"The store size is 3,300 sq ft, and there would be about 95 seats. "We are expecting big things for the store and are excited about the potential - a good lunch crowd, and good footfall and there's lots going on in the evening."
He added that they are now "actively looking" for more locations in Dublin and in Belfast, as well as one in a city were it currently is not represented.