Burger King Takes on McDonald’s in France With Quick Purchase
Burger King is to transform its business in France with a deal that will make it the country’s second- biggest fast-food chain behind McDonald’s.
The Whopper maker’s local franchisee will acquire Quick Group, the Belgian-based restaurant company, from its private- equity owner for an undisclosed sum, according to a statement released on Monday.
The purchase will add 509 restaurants in France, Belgium and Luxembourg to Burger King’s 26 French outlets. That will still leave it a long way behind McDonald’s, which has more than 1,200 restaurants in France. All Quick outlets are set to be converted to the Burger King brand.
The transaction represents a major step for Burger King, which returned to France in December 2012 after a 15-year absence. During that time, McDonald’s captured almost half of the local market. The French fast-food industry will grow to €10.5 billion by 2016, Euromonitor predicts. Miami-based Burger King is a division of the Warren Buffett-backed Restaurant Brands International Inc.
Quick, which had system-wide sales of €1 billion last year, is being acquired from Qualium Investissement. Burger King France is majority-owned by Groupe Bertrand, a family-owned restaurant business based in Paris.
News by Bloomberg, edited by Hospitality Ireland