Aperol Expansion Helps Pep Up Campari Sales

By Dave Simpson
Aperol Expansion Helps Pep Up Campari Sales

The popularity of orange aperitif Aperol and a jump in demand for tequila brand Espolon helped Campari to report better than expected sales growth for the second quarter of 2019, boosting shares in the Italian spirits group.

The Milan-based company said that sales rose 6.9% in the last three months on an organic basis, stripping out currency swings and any acquisitions or asset sales.

Analysts were expecting organic sales growth of less than 5% in the second quarter after a strong start to the year.

"We believe this strong set of figures will bring relief to those investors concerned with Campari's valuation level," said Javier Gonzalez Lastra of Berenberg in a report.

"We believe consensus could see upgrades of around 2% to full-year 2019 earning per share (EPS) forecasts," he added. Berenberg rates the stock as a "Buy".


Shares in the beverage group rose more than 5% as the market welcomed the results.

Shares are up by approximately 20% since the start of the year.

Thirst For Aperol

Once a niche product sold mostly in northern Italy to make the Spritz cocktail, Aperol has become one of the group's best sellers as aperitifs and cocktails have become more fashionable with younger drinkers.

Sales of Aperol, which accounts for one fifth of the group's total revenue, grew 19.5% on organic basis in the second quarter, with strong demand in Europe and the United States.

Aperol is increasingly being consumed with meals as well as an aperitif in Europe, the group said in its presentation.



Revenue for tequila Espolon jumped 63.5% in the second quarter, with demand especially strong in the United States.

Increasing prices of agave, which is used to make tequila, had a negative effect on profitability and are expected to continue to weigh on margins in the second half.

"We expect agave price to become neutral in full-year 2020 and to fall dramatically in the following years," said Campari CFO Paolo Marchesini in a conference call with analysts.


Adjusted earnings before interest and taxes (EBIT) rose to €180.3 million in the first half, equal to 21.3% of sales, marking a margin improvement compared with the same period last year.

The margin improvement at EBIT level, a key measure of profitability, is expected to be small in the whole 2019, Marchesini said during the conference call.


US Sales Performance

The second quarter saw a strong sales performance in the United States, where Campari sells mainly high-margin products.

This was a positive development in comparison with the first quarter when sales growth was more focused on emerging markets, which are lower-margin for the group.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.