Scottish craft brewer BrewDog has unveiled a climate action programme that involves £30 million worth of green investments across its business.
As part of the programme, BrewDog has purchased 2,050 acres of Scottish highland north of Loch Lomond to create the BrewDog Forest, where it plans to plant one million trees over the next several years.
Work is expected to start on the BrewDog Forest in early 2021.
Addtionally, BrewDog's brewery and UK bars are now wind powered; the brewer is turning its spent grain into green gas that powers its brewery; it is building an onsite anaerobic digestor to turn its waste water into clean water and produce food grade C02 to carbonate its beers; it is investing in the electrification of its vehicle fleet; and, through investing in local brewing sites across the UK, the EU, the USA and Australia, the company has significantly reduced the miles that its beer travels to reach consumers.
"Huge Change Is Needed Right Now"
BrewDog co-founder and CEO James Watt stated, "Our Carbon. Our Problem. So, we are going to fix it ourselves. Huge change is needed right now, and we want to be a catalyst for that change in our industry and beyond. We fully acknowledge that we are a long way from perfect. However, we are determined to rapidly and fundamentally change everything as we work hard to ensure we have a positive impact on the planet.
"The scientific consensus is clear - we are sleep walking off the edge of a cliff. Unless the world confronts the urgent carbon problem, science tells us that the results will be catastrophic. Governments have proved completely inept in the face of this crisis. The change our world and society needs has to come from progressive business, and we want to play our role and nail our colours to the mast."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
