Britvic Sales Decline In Republic Of Ireland

By Dave Simpson
Britvic Sales Decline In Republic Of Ireland

Britvic's sales declined in the Republic of Ireland during the 28 week period that ended on April 14, 2019, following a fall in the sale of third-party alcohol brands to pubs via its wholesale division.

The drinks company said it chose to focus on value over volume during the period, growing Ballygowan, MiWadi and Pepsi products.


The overall volume of drinks sold by Britvic decreased by 4.5% to 110.2 million litres in the wake of an increase in promotional activity for Ballygowan.

Actual revenue increased 4.6% to £90.6 million, while, on a constant basis excluding the sugar-sweetened drinks tax, sales decreased 0.9% and profit after tax increased by 4.8% to £34.9 million during the period.

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