Britvic Sales Decline In Republic Of Ireland
Britvic's sales declined in the Republic of Ireland during the 28 week period that ended on April 14, 2019, following a fall in the sale of third-party alcohol brands to pubs via its wholesale division.
The drinks company said it chose to focus on value over volume during the period, growing Ballygowan, MiWadi and Pepsi products.
The overall volume of drinks sold by Britvic decreased by 4.5% to 110.2 million litres in the wake of an increase in promotional activity for Ballygowan.
Actual revenue increased 4.6% to £90.6 million, while, on a constant basis excluding the sugar-sweetened drinks tax, sales decreased 0.9% and profit after tax increased by 4.8% to £34.9 million during the period.
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.