Champagne Sales Hit Record As Fizz Returns With Pandemic Recovery

By Dave Simpson
Champagne Sales Hit Record As Fizz Returns With Pandemic Recovery

Champagne sales reached an all-time high last year, handily beating a previous mark set in 2019, as the relaxation of COVID-19 pandemic-related curbs fueled a surge in exports, notably to the United States, producers have said.

2021 Sales

While French producers already said last year that they expected a sales record, they now confirmed that 2021 sales hit $5.7 billion, 14% above the pre-pandemic high.

Exports And Sales In Frances

Exports reached 180 million 0.75 litre bottles, up 37% from 2020 and 15% more than in 2019, while sales in France jumped 25% from the previous year to match 2019 sales at 140 million bottles, Union des Maisons de Champagne (UMC) told reporters.

Sales To The United States

Sales to the United States, champagne's top export market, soared 31% compared with 2019, reaching a record 34 million bottles.

The US market has grown in each of the past 10 years, apart from the slump suffered in 2020 because of lockdown measures, UMC data showed.


Britain, Germany And Australia

Exports to Britain rose 7% on 2019 to 29 million bottles while sales to Germany jumped 28% to 15 million. Australia followed with 12 million bottles after exports there soared 53% from 2019.

Statement By UMC Chairman

UMC Chairman Jean-Marie Barillere said that the fact that drinking champagne at home was cheaper than in a restaurant and it was readily available online had helped boost sales.

Frosts And Mildew Fungus Attacks

The record demand cheered producers who faced their worst output in 40 years in 2021 after vineyards were ravaged by frosts and mildew fungus attacks.

Fall In Supply Should Not Affect Availability

The fall in supply should not affect champagne's availability, however, as producers will be able to use their stocks. Champagne is typically made from a combination of wines produced the previous year and earlier.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.