Coca-Cola Introduces World's First 'Christmas Jumper Car'
Coca-Cola Hellenic Bottling Company (HBC) Ireland is encouraging responsible and safe driving practices this Christmas with the 11th annual 'Designated Driver Campaign’.
The 2015 campaign is set to be bigger and better with ambassador Vogue Williams and Northern Ireland comedian Shane Todd taking to the streets to encourage party-goers to take care getting home this Christmas...and have fun doing it!
This Christmas, Coca-Cola HBC is encouraging the nation to nominate their favourite designated driver to be in with a chance of winning a visit from the world's first Christmas Jumper Car.
Coca-Cola wants to find and reward those drivers across the county who stick to water or soft drinks on nights out to ensure their friends and family get home safely. With nominations accepted via the website DesignatedDriver.ie, the Christmas Jumper Car will make its way around the island of Ireland throughout December, arriving to delight one winning driver in each province with a boot jam packed with prizes.
The campaign was officially launched by Minister for Transport Tourism and Sport Paschal Donohoe T.D., who said: "I wholly endorse the Coca-Cola Designated Driver Campaign which has successfully promoted road safety for more than a decade by offering free soft drinks and water to designated drivers."
Speaking about the launch of the 2015 campaign, Frank O’Donnell, General Manager of Coca-Cola HBC Ireland and Northern Ireland, said: "Earlier this year we launched our larger 330ml glass bottle in pubs and restaurants, offering greater value and refreshment. It is the perfect size for the designated driver and in celebration of that we want to ensure that they have as much, if not more, fun than their friends this Christmas and are rewarded for their efforts. As well as surprises from the Christmas Jumper Car, drivers can get up to two free drinks including Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Deep RiverRock and Fruice in our new large glass bottles which will be available in all participating outlets."
Designated drivers can claim their free drinks by logging on to DesignatedDriver.ie and downloading a voucher. Alternatively they can enquire in participating pubs and restaurants. A full list of participating outlets across Ireland and Northern Ireland will be available on the website. The offer will be available to designated drivers in participating premises until 31 December, 2015.