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Coca-Cola Ireland Announces The Launch Of Coca-Cola Energy

By Dave Simpson

Coca-Cola Ireland has announced that it is expanding its portfolio with the launch of Coca-Cola Energy, the first energy drink released under the Coca-Cola brand.

Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It will be available both with and without sugar in 250ml cans from late April.

"A Wide Range Of Drinks To Meet Different Lifestyles And Occasions"

Coca-Cola Ireland country manager Petre Sandru commented, "Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions, and Coca-Cola Energy is the latest example of that. We’re launching Coca-Cola Energy with and without sugar, and we’ll continue to expand and diversify our range of products to offer Irish consumers a wider choice of drinks."

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© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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