Coca-Cola Co will launch Simply-branded alcoholic drinks in the United States this summer in partnership with beer giant Molson Coors Beverage Co <TAP.N, as the soda maker doubles down on its adult drinks portfolio.
Branching Out To The Alcohol Space
Soft-drink makers, including Monster Beverage Corp and PepsiCo Inc, have been branching out to the alcohol space as traditional boundaries between the categories rapidly blur.
Coca-Cola launched an alcoholic version of its Topo Chico sparkling water along with Molson Coors approximately a year ago before tying up with Constellation Brands Inc to introduce Fresca-branded ready-to-drink cocktails.
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Molson Coors will launch the Simply Spiked Lemonade in multiple flavors this summer, the Coors Light beer maker has said.
Coca-Cola's Second-Largest US Brand In Terms Of Revenue
Simply, which is known for its juices, is Coca-Cola's second-largest US brand in terms of revenue after its eponymous line.