Coca-Cola, Molson Coors To Launch Simply-Branded Alcoholic Drinks

By Dave Simpson
Coca-Cola, Molson Coors To Launch Simply-Branded Alcoholic Drinks

Coca-Cola Co will launch Simply-branded alcoholic drinks in the United States this summer in partnership with beer giant Molson Coors Beverage Co <TAP.N, as the soda maker doubles down on its adult drinks portfolio.

Branching Out To The Alcohol Space

Soft-drink makers, including Monster Beverage Corp and PepsiCo Inc, have been branching out to the alcohol space as traditional boundaries between the categories rapidly blur.

Coca-Cola launched an alcoholic version of its Topo Chico sparkling water along with Molson Coors approximately a year ago before tying up with Constellation Brands Inc to introduce Fresca-branded ready-to-drink cocktails.

Molson Coors will launch the Simply Spiked Lemonade in multiple flavors this summer, the Coors Light beer maker has said.

Coca-Cola's Second-Largest US Brand In Terms Of Revenue

Simply, which is known for its juices, is Coca-Cola's second-largest US brand in terms of revenue after its eponymous line.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.