Deep River Rock Now Ireland’s Top Impulse Water Brand

By Dave Simpson
Deep River Rock Now Ireland’s Top Impulse Water Brand

Deep River Rock is now the number-one impulse water brand on the island of Ireland, as verified by the NielsenIQ February Value Sales Report.


After 22 consecutive months of growth in the market, Deep River Rock – which is sourced beneath the glacial hills of Co. Antrim – has become the number-one go-to brand for on-the-go consumption.

Introduced to the market in 1994, Deep River Rock embarked on a new strategic direction in 2021, with the launch of its ‘Nice One!’ campaign, with the support of its brand ambassador, comedian Tony Cantwell.

In 2022, Deep River Rock ViTAL was launched, giving consumers a new vitamin-enhanced water and juice drink. The boost contains vitamins and minerals that support mental performance, cognitive function, and energy.

Deep River Rock moved to 100% recycled bottles in 2019. The brand continues to eliminate unnecessary plastic from its packaging.


Statement By Brand Marketing Manager

Speaking about Deep River Rock’s success, Shane Mc Quaid, brand marketing manager, said, “Today marks a significant milestone for Deep River Rock, in claiming the number-one spot as the most popular impulse water brand on the island of Ireland. Since launching in 1994, the brand has transformed the market, leading the way in sustainability with the first 100% recycled bottles in 2019, and the launch of new flavours and our new vitamin-enhanced water and juice drink – ViTAL – in 2022. Deep River Rock reflects a modern, optimistic and changing Ireland, one where sustainability and health are key to the consumer – 2023 will present another exciting year for the brand, with a lot more to come!”

Read More: Irish Brands Thrive In Checkout’s Top 100 Brands

© 2023 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.