Diageo Ireland has updated the labelling standards for all its Irish products with a new, more detailed and consumer friendly version, with Smithwick's being the first brand to display the new labels.
This latest change is part of its new Diageo Consumer Information Standards and was implemented for all its products after research was carried out with over 1500 consumers from around the world.
Diageo labels will now list the nutritional information, which includes the calorie content and grams of alcohol per serving, as well as the usual alcohol content by volume and warnings about drinking while pregnant or driving. For example, one 500ml bottle of Smithwick's red ale will contain 15 grams of alcohol and 150 calories.
The initiative was designed to reflect how consumers now want to receive and understand clear information regarding their alcohol purchases.