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Diageo Prepares For International Scotch Day On February 8

By Dave Simpson

Scotch whisky will be celebrated across the globe on Thursday February 8 with a series of events to mark International Scotch Day.

Now in its second year, the day's celebrations will take place in homes, bars, clubs and events across the world, as Scotch aficionados, enthusiasts and fans alike raise a glass to the popular beverage.

Ronan Beirne, global brand marketing director at Diageo, said, “Last year we launched International Scotch Day and its huge success proved what we at Diageo already knew – the world loves Scotch. This year is going to be even bigger, with celebrations taking place globally, from Scotch Whisky tastings to opening the doors to Diageo’s archive in Scotland, free passes to distillery visitor centres and celebrity events in cities from Manila to Johannesburg”.

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Additionally, Ewan Gunn, global Scotch whisky master from Diageo, commented, “Scotch is made all the way across Scotland - from the romantic west coast, through the whisky heartland of Speyside, to the vibrant urban central belt of Scotland, and though it is made here, it belongs to the world and is truly the world’s favourite whisky. Hosting International Scotch Day for a second year shows how confident we are about the popularity of this truly international drink.”

2018 celebrity ambassadors and global locations will be revealed in February.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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