Dublin-based drinks company Hope Beer is planning to invest €150,000 in its brewery in Kilbarrack to "keep up with the growing demand" for its beer.
As reported by The Irish Times, Hope Beer said that the investment will be used for an expansion of its brewery that will facilitate new packaging requirements that are a result of changing consumer purchasing patterns, which have caused the company to put a greater focus on canned beer.
The expansion will involve the creation of a new packaging area, additional warehouse space and a dedicated lap space for Hope Beer's brewing team, which will bring more capabilities in-house including yeast analysis and the ability to conduct microbiological quality control tests.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
The investment will also allow Hope Beer to purchase a new canning line that will give the company greater control over its canning operations and schedule.
Co-Founder And Managing Director Statement
The Irish Times quotes Hope Beer co-founder and managing director Wim de Jongh as saying, "Last year saw a fundamental shift in how people were consuming our beer and we had to adopt quickly.
"Prior to the pandemic up to 40% of our output was kegged for the on-trade, 40% was canned and the remaining 20% was bottled, but with the closure of the hospitality sector canned beer now makes up 95% of our packaged beer.
"We were massively relieved when we ended up being busy for most of 2020 as at the start of pandemic things were looking bad.
"We wouldn't have predicted we would be in the position of being able to expand our operations but here we are and are really looking forward to the year ahead."
Additionally, Hope Beer is planning to hire a new brewery assistant and an assistant to the brewery, which will increase its employee count from six to eight.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.