Guinness is the first global beer brand to provide Irish consumers with full on-label nutritional information and alcohol content with the expansion of the Diageo labelling initiative to 500ml Guinness cans in the Republic of Ireland.
The new labels, designed to help consumers understand what’s in their glass, provide consumers with nutritional information on contents including calories, carbohydrates, protein and sugar as well as grams of alcohol per serve and warnings on drink driving and consuming alcohol during pregnancy.
The move is a expansion by Diageo on the successful consumer led initiative that was rolled out last year on Smithwicks.
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Diageo Ireland Country Director, Oliver Loomes, said: "Irish consumers want to make informed choices and increasingly they want to know what’s in their glass. At Diageo, we take enormous pride in our ability to listen to our consumers and bring them the great products they enjoy with the clear, concise and accurate information they can use to make the right choice for them
"The new Guinness labels are part of our on-going commitment to engaging with and empowering Diageo consumers so they have the tools to make positive and informed choices about what they drink. While this is a global standard and will eventually feature across all brands in all markets the decision to expand to Guinness 500ml cans means that almost 40% of the Irish beer market will be covered by the new labelling standard, making Ireland a market leader in this regard."