Heineken Announces New Chief Commercial Officer

By Dave Simpson
Heineken Announces New Chief Commercial Officer

Heineken has announced that James Thompson will become its new chief commercial officer in early 2021.

Thompson is currently the head of categories, brand, innovation and stores at Avon and previously worked with Diageo PLC for 24 years. He will replace current Heineken chief commercial officer Jan Derck van Karnebeek, who will leave Heineken on March 1, 2021.


In a statement published on Heineken's website, Heineken CEO and chairman of the company's executive board Dolf van den Brink stated, "I am delighted by the appointment of James Thompson. He is a very experienced executive with an international perspective on consumer, customer and marketing trends, both in developed and emerging markets. James has an excellent track record and a wealth of experience in premium brand building, consumer centricity, innovation and leading multi-category development. Our executive team very much looks forward to working with James to further evolve our commercial strategy.

"I would also like to thank Jan Derck for his significant contribution to Heineken. It has been a real pleasure working with Jan Derck over the years."

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