Radina Shkutova has been appointed Marketing Director of Heineken Ireland. She joins Heineken Ireland from the Heineken Zagorka Brewery in Bulgaria, where she most recently held the role of Marketing Director.
Shkutova started working for Heineken in 2005 as Brand Manager on Heineken and Global Brands. Her team drove significant business growth for Heineken Bulgaria, building a strong portfolio and achieving the leading position in the premium segment.
Under her leadership, the Cider category was shaped with the introduction of Strongbow in 2015. This was followed by the introduction of Apple Thief cider in 2016, which was based on Heineken Ireland’s Orchard Thieves. The campaign was spearheaded by Shkutova and delivered an impressive 25% market share of the cider category in year one.
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Shkutova was awarded the Advertiser of the Year Award in Bulgaria in both 2014 and 2016. Prior to Heineken she worked in Account Management at Publicis Marc Advertising in Bulgaria.
Maggie Timoney, Managing Director of Heineken Ireland, said “We are excited to welcome Radina to Heineken Ireland as our Marketing Director. She has made significant contributions in different companies across a variety of senior roles in Bulgaria. She brings a wealth of experience and passion for the business with her to our company and we are delighted to have her on our team.”
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