Heineken Sells More Beer In All Regions, But Mexico Dips

By Dave Simpson
Heineken Sells More Beer In All Regions, But Mexico Dips

Heineken increased beer sales in all regions in the first three months of 2019, although a reduction in marketing activities contributed to a dip in its largest market, Mexico.

The company maintained its full-year 2019 outlook for an increase in operating profit before one-offs of a mid-single-digit percentage.

The Dutch maker of Heineken, Tiger and Sol lagers said that consolidated beer volumes rose 4.3% year-on-year to 52.7 million hectolitres, exactly in line with the average forecast of analysts in a company poll.

The rise in sales in the first quarter came despite Easter falling in late April, three weeks later than in 2018, delaying stock building ahead of the holiday weekend. That also weighed on sales in Mexico, although warm weather in Europe helped offset the effect in those markets.

Premium beer sales in Mexico grew by a double digit percentage, however.


In its second most important market, Vietnam, beer sales increased, as they did in Brazil, where Heineken increased its presence in 2017 to become the number two player.

The brewer also registered improved business across Africa, the Middle East and Eastern Europe, including in Russia, Egypt, Ethiopia, South Africa and Nigeria, its biggest African market.

The milder weather was particularly beneficial for sales in France, Italy and Britain, with the latter also supported by inventory build-ups ahead of the country's planned departure from the European Union at the end of March.

Volumes fell in Poland and also in the United States, where Heineken is principally an importer.

Net Profit And Operating Profit

Heineken said net profit in the first quarter was €299 million, up from €260 million a year earlier.


It also said that positive currency effects on operating profit would be €80 million based on current exchange rates. In mid-February, it had put the figure at €60 million.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.