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Hurler John O'Brien Launches Premium Blended Whiskey Brand

By Dave Simpson

Hurler John O'Brien, who played hurling for the Tipperary senior team, has launched a premium blended whiskey brand.

As reported by The Irish Independent, O'Brien's new premium blended whiskey brand is called Jim Mac Irish Whiskey.

O'Brien, who produced the whiskey via a company called Fortwilliam Spirits, which is supported by Enterprise Ireland, said that his initial launch plans for Jim Mac Irish Whiskey were impacted by the COVID-19 pandemic.

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O'Brien originally planned to launch Jim Mac Irish Whiskey in international markets, but those plans were postponed due to the pandemic.

The Irish Independent quotes O'Brien as saying, "Launching Jim Mac Whiskey in 2020 has brought its own unique challenges, but with the renewed focus on supporting small Irish businesses, we have been thrilled with the response so far for this special drink."

Grain And Malt Blend

Jim Mac Irish Whiskey is a grain and malt blend whiskey that uses grain that has been matured in first fill American bourbon casks. It is currently produced in association with an Irish distillery, however, O'Brien is aiming to construct his own distillery in Gortagarry, Co. Tipperary.

Jim Mac Irish Whiskey is named after O'Brien's uncle, Jim McDonnell, who ran a pub known as "The Shop" in Tipperary.

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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