Irish canned water brand Well. is partnering with Every Can Counts to support the mission to increase recycling rates across Ireland.
Well. is the first and only canned water brand in Ireland, using water that is sourced and then canned in the country.
The Dublin-based business was launched by entrepreneurs John O'Sullivan and brothers Mark and Conor Ralph in 2021. After landing on shelves of convenience stores across the capital, Well. is now being stocked in bars and restaurants further afield.
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To mark the launch of the partnership, recycling not-for-profit Every Can Counts joined the brand at the Wellfest event, which took place at Royal Hospital, Kilmainham.
Recycling bins were provided by Every Can Counts to ensure all empty Well. cans were collected and recycled.
Further information can be found at EveryCanCounts.ie.
Statement By Co-Founder Of Well.
Mark Ralph, co-founder of Well., stated, "Wellbeing is central to our company, for both our customers and our planet.
"That's why it was never a question for us to can our water instead of bottling it. Aluminium is infinitely recyclable, meaning we can continue promoting healthy lifestyles, without compromising the environment."
Statement By Director Of Every Can Counts
Tom Giddings, director of Every Can Counts, stated, "Well. is a really exciting new company and we're thrilled to welcome them as a partner.
"The business' commitment to the environment aligns perfectly with our own philosophies and we can't wait to see what we can achieve through our partnership, starting with our collaboration at Wellfest, which was a great success."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.