Irish Distillers has announced the opening of its redeveloped Irish whiskey experience in Midleton, Co. Cork.
The visitor centre has undergone an extensive multimillion-euro redevelopment in advance of the 200-year anniversary of Midleton Distillery, in 2025.
Immersive Whiskey Tours
Irish Distillers noted that the redeveloped site has the potential to welcome more than 200,000 domestic and international visitors to the East Cork region annually.
The upgraded tourist attraction features new and immersive whiskey tours, tastings and experiences, incorporating all seven of Irish Distillers’ whiskey brands, as well as an immersive auditorium, modern retail facilities, whiskey-tasting and cocktail-making rooms, a newly built cafe, and new workspaces.
“Midleton Distillery is the heart and soul of Irish whiskey, and our new Midleton Distillery Experience will further build on its reputation for excellence on the international stage and cement its position as one of the top tourism attractions in the world, while also supporting jobs and economic growth in the East Cork region,” said Nodjame Fouad, CEO and chair, Irish Distillers.
Redbreast Irish Whiskey
To celebrate the opening of the redeveloped experience, Redbreast Irish Whiskey unveiled a new expression: the Redbreast 10-Year-Old Distillery Edition.
This will be available exclusively from the newly reopened Midleton Distillery Experience from 30 September and from the Jameson Distillery on Bow Street from 2 October, at an RRP of €120, or €125 for a personalised bottle.
The rebranded Midleton Distillery Experience was officially opened by Tánaiste Micheál Martin.
“Today is a very significant day for tourism in the region, as the newly redeveloped Midleton Distillery Experience officially opens,” said Martin.
“There is no doubt this redeveloped experience will further serve to attract both domestic and international visitors in the years to come, supporting jobs in the region and building on Midleton’s long-established reputation as a tourism destination.”