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Irish Whiskey And Irish Cream To Be Given Special Status In China

By Dave Simpson

The government has announced that Irish whiskey and Irish cream will be given special status in China.

As reported by The Irish Times, the European Council has approved an agreement on the protection of geographical indications between the EU and China, which will result in over 100 EU geographical indications being granted a high level of protection in the Chinese market as well as 100 Chinese geographical indications being protected in the EU.

A geographical indication is a distinctive sign that is used to identify a product with quality, reputation or other characteristics that are related to its geographical origin.

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The agreement is expected to be entered into force at the beginning of 2021.

"Hugely Significant"

The Irish Times quotes Tánaiste Leo Varadkar as saying, "This agreement is hugely significant and will deliver real results for exporters. Irish food and beverages are known throughout the world for their quality and high production standards. The protection afforded to Irish whiskey and Irish cream will be invaluable in accelerating exports to China."

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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