Irish whiskey is now recognised and protected in one form or another in over 50 international markets, and moves are currently under way to gain protection in a further 26 markets.
In 2019, Irish whiskey received protection in seven new markets - Australia, India, South Africa, Taiwan, China, Japan and Singapore.
The Irish Times quotes legal advisor to the Irish Whiskey Association Carleen Madigan as saying, "Securing legal protection for Irish whiskey in seven international markets throughout 2019 is a milestone for our industry and represents a major achievement in our continued efforts to protect the integrity of Irish whiskey on a worldwide basis."
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Madigan added, "Securing these protections means that only Irish whiskey distilled and matured on the island of Ireland can be labelled and sold as Irish whiskey in these markets. It means we will be able to take much tougher enforcement action against fake Irish whiskey products. Protection will support the future growth of Irish whiskey and reinforces the authenticity of our category."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.