IrishWhiskey360° Launches Irish Whiskey Passport
Irish Whiskey Association tourism initiative IrishWhiskey360° has launched an Irish whiskey passport as part of a campaign called "Discover Ireland's Whiskey Distilleries". Details IrishWhiskey360°...
Irish Whiskey Association tourism initiative IrishWhiskey360° has launched an Irish whiskey passport as part of a campaign called "Discover Ireland's Whiskey Distilleries".
IrishWhiskey360° said that its new whiskey passport creates a record of individuals' journeys through Irish whiskey distilleries via the collection of stamps at each distillery they visit.
Visitors who collect six stamps can become an IrishWhiskey360° Champion, which will result in special rewards that are to be announced.
Opening Doors Again
Having been closed to visitors for many months due to the COVID-19 pandemic, many of Ireland's whiskey distilleries have once again opened their doors to offer a range experiences from self-guided tours to outdoor tastings and cocktail experiences.
Head Of The Irish Whiskey Association Statement
Head of the Irish Whiskey Association William Lavelle stated, "Irish whiskey distilleries have developed a world-famous reputation as great places to visit, all offering unique experiences.
"We hope the new IrishWhiskey360° passport will encourage staycationers and future international tourists to explore Ireland's diversity of distillery experiences."
IrishWhiskey360° is an industry-led platform to promote Irish whiskey tourism, featuring 24 distilleries and brand homes with visitor experiences. IrishWhiskey360.ie features details and maps on distilleries and regions to visit.
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.