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Irn-Bru Maker Says Almost All Drinks Now Sugared Down

By Dave Simpson

Irn-Bru maker AG Barr Plc has said almost all of its soft drinks are now exempt from a sugar tax levied by Britain which sent beverage makers scuttling to change formulations and raise prices of drinks.

Britain's sugar tax on soft drinks came into effect last April as part of efforts to battle childhood obesity, with charges levied on drinks containing more than 5 grammes of sugar per 100 millilitres.

99% Of Products Reformulated

Barr, which reported a 2.5% rise in adjusted pretax profit for the full year last week, said it has successfully reformulated 99% of its soft drinks to avoid being taxed.

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It did not specify which drinks are still covered by the tax.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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