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Jack Daniels And Coca-Cola Mix It Up With Official Cocktail Can

By Dave Simpson

Jack and Coke fans will soon be able to sip the cocktail at home after Coca-Cola KO.N and Jack Daniels whiskey makerBrown-Forman BFb.N said that they plan to offer it in a can.

Details

The 'official' mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ready-to-drink cocktails.

Jack Daniels, which already sells a canned cola cocktail in many markets, and Coca-Cola said in a statement that they will begin by selling their new drink in Mexico in late 2022.

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PepsiCo Inc PEP.O started selling alcoholic versions of Mountain Dew earlier this year, while energy drinks maker Monster Beverage Corp MNST.O announced a deal to buy hard seltzer producer CANarchy Craft Brewery Collective in January.

Ready-to-drink products are expected to make up 8% of the broader alcohol market by 2025, up from 4% in 2020, research from industry tracker IWSR estimates, with the ready-to-drink category expected to grow about 15% a year until 2025.

Constellation Brands Tie-Up

Coca-Cola already has a tie-up up with Corona beer brewer Constellation Brands Inc STZ.N to sell Fresca-branded ready-to-drink cocktails.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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