Following a $103-million expansion three years ago, Jack Daniel's has said that it will pour $140 million into its Lynchburg facility in order to construct two new barrel-storing warehouses, expand its bottling capacity, and revamp its visitor centre.
The investment comes in the context of a forecast surge in US-whiskey exportation.
In a statement, Larry Combs, senior vice-president for the Brown-Forman-owned company’s supply chain, said, "The bourbon and American-whiskey category is booming, and we appreciate the support of our Tennessee state and economic development officials as we work to meet global demand for Jack Daniel’s."
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"We are especially proud that this second expansion announcement comes as we celebrate the 150th anniversary of the Jack Daniel Distillery, America’s oldest registered distillery," he added.
The governor of Tennessee, Bill Haslam, praised the decision to expand the distillery, saying in a statement, "Jack Daniel’s is a Tennessee tradition that was born in one of Tennessee’s smallest counties and has grown into a globally recognised brand. That says a lot about the quality and commitment of Moore County’s workforce.
"I thank Brown-Forman and the Jack Daniel Distillery for their continued investment in Lynchburg and bringing us closer to making Tennessee the number-one location in the south-east for high-quality jobs."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.