Virgin Media Solutions has announced Peroni Nastro Azzurro as lead partners of a brand-new series of The Restaurant, which returns to Virgin Media One at the end of September alongside acclaimed food talent Marco Pierre White, Rachel Allen and a host of familiar faces.
The new partnership aims to showcase the Italian beer brand's taste credentials and how it pairs with different cuisines, occasions and social moments where beer lovers are seeking beer, with or without alcohol. Viewers of the show will also have the opportunity to win a prize featuring a trip to Italy for a fine dining experience.
Megan Kenny, Peroni Nastro Azzurro Ireland marketing manager stated, "With Peroni Nastro Azzurro and Peroni Nastro Azzurro 0.0% being among the top drinks of choice for restaurant going consumers and those working within the restaurant industry itself, we are very proud to sponsor this much-loved show that shares our values of passion, flair and style. Delivering a refreshing taste, Peroni Nastro Azzurro is the perfect accompaniment for every food occasion, and we are excited to see what the celebrity chefs cook up in the kitchen."
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Cormac Doyle, national sales manager (AdSmart & new business development) at Virgin Media Solutions, stated, "We are delighted to have Peroni Nastro Azzurro come on board as the primary sponsor on the new series of The Restaurant on Virgin Media Television. The partnership is a great fit for the brand as it speaks to beer lovers and foodies alike. We are looking forward to having this premium brand in the new series and watching the partnership come to life on our screens."
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