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'Protect Irish Whiskey' Campaign Launched

By Publications Checkout

Minister for Agriculture, Food and the Marine Michael Creed TD last week joined the Irish Whiskey Association to launch the ‘Protect Irish Whiskey Campaign’.

The campaign wants to raise awareness for the sale of products in international markets that are wrongly advertised, packaged, displayed or named in a way that makes them appear to be Irish Whiskey. A true Irish Whiskey must be distilled and matured in wooden casks on the island of Ireland for at least three years.

Carleen Madigan the Irish Whiskey Associations new Legal Advisor for the campaign. Speaking at the launch she said: "The growing popularity and reputation of Irish Whiskey may encourage some individuals to seek to take unfair advantage of it. The 'Protect Irish Whiskey Campaign' aims to ensure the integrity of the category is maintained and will ensure that the category maximises its potential."

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Bernard Walsh, Chairman of the Irish Whiskey Association and founder of Walsh Whiskey Distillery said: "Irish Whiskey is the fastest growing premium spirits category in the world. As Irish Whiskey continues to perform well, we are likely to be challenged considerably more in terms of misleading products, which is why this enforcement campaign is important. We very much welcome the Minister for Agriculture and the Departments support in ensuring the category reaches its full potential."

© 2016 - Checkout Magazine by Miyuki Nakano

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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