UCC Coffee Announces New European Regional Structure
UCC Coffee UK & Ireland’s managing director, Elaine Swift, has been appointed as regional director (north) for UCC Europe. The appointment comes as UCC Europe restructures into three distinct regions in a bid to create efficiency, utilise skills and provide a consistent brand and customer experience across all major European coffee markets.
Under the restructure, Swift will take on responsibility for all northern European territories, including Benelux and the Nordics, alongside Smit & Dorlas and the UK & Ireland businesses.
"An Important Step"
Swift commented, "This is an important step for the future of our business and reflects our ambition in the European market. Our new structure means we are fully aligned with our global customers, meaning we can provide a consistent brand and customer experience at scale. It also gives us the ability to harness the varied expertise, local knowledge and experience we have in our business to optimise our total coffee solution. Our market insight and industry-leading initiatives means our organisation is aligned with consumer expectations for consistency, quality and convenience. This will enable us to remain competitive and position us for future growth."
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