Irish coffee company Watermark Coffee Technology has spent almost €200,000 on acquiring 30 acres of land in Co. Limerick, on which it plans to plant trees as part of a sustainability drive.
As reported by The Irish Independent, Watermark Coffee Technology has launched an environmentally, economically and socially sourced coffee brand called Woodland Coffee, which has fully sustainable packaging and is signed up to the Rainforest Alliance.
Watermark Coffee Technology was bought by its current managing director, David Lawlor, in 2006. At the time that Lawlor purchased it, the company sold and serviced coffee equipment for the hospitality and food sectors.
Bringing In "The Whole Idea Of Sustainability"
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
The Irish Independent quotes Lawlor as saying, "In about 2014, we started to dip our toe into coffee. We put a couple of blends together and that did quite well. And the coffee has allowed the business to take on more staff and push further into that area.
"We wanted a product that brought in the whole idea of sustainability and to help address some of the climate issues that we are having. I have a huge interest in the natural world, and rather than make donations towards tree planting in various parts of the world, we wanted to make the initiative more authentic and real and tangible and transparent."
The company is currently going through the planning process for planting 27,000 tress within the next year on the land that it has purchased near Pallasgreen in Co. Limerick.
Lawlor stated that "for every case sold there is a tree planted. In five to ten years' time, it will come into its own, particularly from a biodiversity perspective. And then in 20 years times from a leisure perspective."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.