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Boeing's Upgraded 737 MAX Completes First Flight With Media Onboard

Published on Dec 3 2020 1:40 PM in Features tagged: Boeing / American Airlines / Boeing 737 MAX

Boeing's Upgraded 737 MAX Completes First Flight With Media Onboard

Boeing Co's 737 MAX staged its first post-grounding flight with media on board on Wednesday December 2, as carriers seek to demonstrate to passengers that the redesigned jet is safe after a 20-month safety ban.

December 2's American Airlines 737 MAX flight was a 45-minute hop from Dallas, Texas, to Tulsa, Oklahoma. It comes weeks before the first commercial passenger flight on December 29, and is part of a public relations effort to allay any concerns about the aircraft.

Boeing's best-selling jet was grounded in March 2019 after two crashes in five months killed a combined 346 people, marking the industry's worst safety crisis in decades and undermining US aviation regulatory leadership.

December 2's flight marked the first time anyone besides regulators and industry personnel flew on the MAX since the grounding, which ignited investigations focussing on software that overwhelmed pilots.

The mood on December 2's flight, which included a Reuters reporter, was reportedly subdued. Some passengers mingled and chatted before landing, when applause broke out.

Reflecting the COVID-19 pandemic that has roiled commercial aviation, each of the approximately 90 journalists, flight attendants and other American Airlines employees on the flight wore face masks.

"The history of aviation is built around a chain of safety," Captain Pete Gamble told passengers just before takeoff. "When the chain of safety breaks, it's up to those of us in the industry to mend it and bring it back."

The US Federal Aviation Administration cleared the jet last month following design changes and new training.

A smooth return to service for the MAX is seen as being critical for Boeing's reputation and finances, which have been hit hard by a freeze on MAX deliveries as well as by the coronavirus crisis.

Airlines and leasing companies have spent hundreds of billions of dollars buying the latest upgrade of the 737, the world's most-sold passenger aircraft.

Lured by sharp discounts and anxious to help repair the MAX's reputation around which they have built their fleet plans, some airlines are now stepping in to show commercial support.

Publicity

Boeing is bracing for intense publicity from even routine glitches by manning a 24-hour "situation room" to monitor every MAX flight globally, and has briefed some industry commentators on details on the return to service, industry sources said.

"We are continuing to work closely with global regulators and our customers to safely return the fleet to commercial service," a Boeing spokesperson said.

Brazil's Gol Linhas Aereas Inteligentes is planning a media event for the redesigned MAX this month.

The PR efforts are designed to highlight software and training upgrades, which the FAA has said remove any doubt about the plane's safety.

But crash victims' family members have protested the return to service, saying that it is premature before a final investigative report on the second crash in Ethiopia has been released.

Boeing toned down its original plans for the plane's return as the crisis dragged on longer than it expected - scrapping a high-profile publicity campaign, a ceremony in the Seattle area and a tour using an Oman Air 737 MAX, industry sources said.

"MAX" Name Omitted

In an example of how airlines have begun to soft-pedal references to the MAX brand, the safety cards on December 2's flight omitted the "MAX" name and just said "737."

United Airlines Expected To Receive First MAX Delivery Since Grounding

United Airlines is expected to receive the first MAX delivery since the grounding, a person familiar with the matter said.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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