Top Five Most Popular Colours To Wear To A Wedding, According To Study

A new study shows the most-searched-for wedding guest colours.

Details

The study, conducted by Dalston Mill Fabrics, analysed Google Trends data, with over 8,995 search terms relating to different colours and styles of dresses to wear to a wedding, to reveal the most popular colours for guests this summer.

1. Black

The colour black comes in at number one – with 74,037 searches, on average, a month worldwide – for people looking for wedding guest outfits. This is a surprising result, as black is traditionally considered a colour for mourning and may not be appropriate for a traditional wedding, which is seen as a joyful and celebratory event.

However, in recent years, black has come to be considered a classy and sleek look, and the thought process has shifted to it being more acceptable and welcoming to wear black to a wedding, as long as it fits the dress code.

Recent examples of wearing black to weddings are Made in Chelsea’s Ruby Adler and Kate Moss’s half-sister, Lottie Moss, who both recently wore long black dresses to Jamie Laing and Sophie Habboo’s Spanish wedding. 

2. Green 

The second most-Googled colour to wear to a wedding is green, with 63,150 searches, on average, a month. Green can be viewed as a refreshing and vibrant colour to wear to a wedding, and it is currently trending, due to being featured in Pantone’s spring/summer New York Fashion Week palette.

Nicole Richie led by example and wore a sheer green gown with a halter neckline, designed by Alberta Ferretti, that matched the landscaped gardens at sister Sofia Richie’s wedding rehearsal dinner.

3. Pink 

In third place is the colour pink, with 48,907 searches a month, on average. Pink can be associated with purity, love and good health, adding that refreshing splash of colour to spring and summer weddings.

With the latest trend of Barbiecore and Pantone announcing Viva Magenta as the colour of the year, pink can be expected to be seen everywhere in 2023, from runways to weddings.

4. Blue

Blue comes in the fourth spot for the most-searched-for wedding guest colour, with 44,547 searches a month, on average. Blue has been seen as timeless colour for weddings, as the ‘something blue’ traditional rhyme is from a belief that blue represents love, fidelity and trust.

Blue has also made its mark on runways this year, appearing significantly in the spring 2023 couture shows, with one being Viktor & Rolf’s topsy-turvy dress display.

5. Red

With 30,247 searches a month, on average, red comes in the fifth spot. Red can symbolise passion and love and be flexible, as it has different shades that can be suited to different seasons, such as dark-burgundy shades for autumn/winter.

Wearing the colour red to a wedding has been debated in the past, as the bright colour can sometimes draw attention away from the bride. 

Statement By Spokesperson

A spokesperson from Dalston Mill Fabrics commented on the findings, saying, “It can be hard choosing what to wear to a wedding, as it’s such a special occasion, but finding out the bride and groom’s dress code is essential. It’s fascinating to learn which colours wedding guests are searching for most and compare with traditions, to see how the modern wedding is changing. The research also highlights that white wedding guest outfits rank as the 12th most popular, with 10,923 searches a month, on average, which is relatively high up the ranking, considering this is the biggest no-go for a wedding.”

Table Of Top 25 Colours To Wear As A Wedding Guest