Images of Ballymaloe Cookery School were beamed into the homes of approximately 7.5 million people across Britain when the season finale of MasterChef, which will take place over three episodes this week, began airing on BBC One on Tuesday 3 May. Filming for the special Ireland cooking challenge took place last year and was supported by Tourism Ireland and Fáilte Ireland.
Viewers saw the final four contestants travel to Cork, together with judges John Torode and Gregg Wallace, where they met with Darina Allen and Rory O'Connell of Ballymaloe Cookery School for an education in local Irish produce and the ethos of "farm-to-table". The finalists were challenged to prepare a celebratory dinner for some of Ireland's food producers, food historians and relatives of the late Myrtle Allen.
The second episode of this season's "finals week" aired on the evening of Wednesday 4 May and the third episode will air today (on the evening of Thursday 5 May). Publicity and broadcasts like this are a key element of Tourism Ireland's programme of activity to encourage travellers in Britain, and elsewhere around the world, to put Ireland on their holiday wish-list for this year and beyond.
Statement By Tourism Ireland's Head Of Great Britain
Tourism Ireland's head of Great Britain Julie Wakley stated, "Tourism Ireland was delighted that MasterChef chose to film in Cork and Ballymaloe Cookery School, as part of its 'finals week'. With viewers across Britain waiting with huge anticipation to find out who will be crowned the champion of MasterChef 2022, this is a superb opportunity for us to showcase our delicious local produce, wonderful culinary offering and beautiful landscapes to an audience of around 7.5 million. It will remind viewers across Britain that Ireland is a great choice for a 'foodie' holiday."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.