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Irish Plant-Based Baking Business Reveals Brand Refresh

By Dave Simpson

Irish plant-based baking business Naked Bakes Cookie Dough has invested in a new brand identity featuring a twist on the classical illustration of Adam and Eve giving into temptation.

Details

The new look highlights Naked Bakes' ingredients list and coincides with Naked Bakes' launch at the Raye the Store pop-up on Regent Street, London. From now until 27 October, Naked Bakes will sit alongside a curated selection of new brands from around the world.

To create the new brand identity, Naked Bakes founder Aisling Tuck worked with Dungarvan-based design agency Brandable X The Studio of Possible.

Statements By Founder

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Speaking about Naked Bakes Cookie Dough's new look, founder Tuck said, "I launched Naked Bakes in such a short space of time that I created our original brand design myself on Canva. I'm incredibly proud to take Naked Bakes Cookie Dough to the next level with this fresh new look that I feel better represents what we're about; we're all-natural, but we're anything but bland. Competition for shelf space and consumer attention is stronger than ever. Our new packaging is more likely to make people stop and take notice."

On being part of the Raye the Store pop-up store, Tuck said, "We couldn't turn down this incredible opportunity to connect with a new audience of curious shoppers and key industry insiders - from press and influencers to buyers and investors. We launched a little over a year ago, and now we're on the shelves alongside the very best in new innovative food and drink brands on Regent Street, one of the world’s most famous shopping destinations. It's a landmark moment for the business."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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