Largo Foods Rebranded As Tayto Snacks

By Dave Simpson
Largo Foods Rebranded As Tayto Snacks

Irish snack food manufacturer Largo Foods has announced it has changed its name to Tayto Snacks in homage to its flagship brand.

"Progressive And Passionate"

Tayto Snacks managing director Jeff Swan commented, "The decision to rename the company Tayto Snacks came naturally from conversations we were having about business transformation. Although our brands have considerable heritage, we are progressive and passionate about what we do, and we want to constantly improve how we create great savoury snacks for our customers. Our new name, Tayto Snacks, better associates ourselves with the category we love, and our most loved, respected, and recognised brand.”

Tayto Snacks has a broad portfolio of brands which includes Hunky Dorys, Hula Hoops, King, KP, and Perri. The company, which is based in Ashbourne, Co. Meath, produces over two million snack products per week, and distributes it products throughout Ireland, the UK, Europe, Australia and the Middle East.

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