Mr. Crumb Launches Range Of Invisible Chef 'Cook And Serve In Pack' Products

By Dave Simpson
Mr. Crumb Launches Range Of Invisible Chef 'Cook And Serve In Pack' Products

Award-winning Westmeath manufacturer Mr. Crumb has just launched an exciting, innovative range of delicious "cook and serve in pack" hot snacks and sandwiches under the Invisible Chef brand.

The range includes "big fill" burritos, breakfast muffins, toasties and filled paninis.

Mr. Crumb's Invisible Chef "cook and serve in pack" products take from just two minutes to ready for serving; can can be cooked using combi ovens, ovens, panini grills and microwaves; and can stay hot for up to 90 minutes under heat lamps or on hot plates.

The "cook and serve in pack" products are delivered frozen to minimise waste, and have a three day chilled shelf life after being defrosted.

Where there are no cooking facilities or where space is limited, suitable pre-programmed cooking equipment can be provided for less than €4 per day.


Post-COVID Consumer Benefit

Consumers can be sure at point of serving that no one has touched or handled their product, and businesses can supply a food offering with limited staff and/or limited kitchen facilities.


In the last year, the company has won numerous taste-based awards, including at Taste of Ireland's "Blas na h'Eireann" Awards, Great Taste Awards UK, and the FreeFrom Food Awards UK.

"A Delicious Alternative To Some Of The Usual 'Food To Go' Items"

Mr. Crumb director Jason Coyle stated, "As someone involved in the hospitality sector myself for many years, I am aware of the challenges the sector is likely to face over the coming months, so I know that our range of products will help alleviate some of the pressures there will be around labour, customer confidence and overall safety.

"We wanted to create a premium product and offer a delicious alternative to some of the usual 'food to go' items we see every day. We're incredibly proud of the finished product."

Mr. Crumb's Invisible Chef "cook and serve in pack" products are distributed nationwide by Pan Euro Foods, Odaios Foods, Lynas Foods and local distributors.


For further information, e-mail [email protected], telephone 043 6681148 or visit

© 2020 Hospitality Ireland – your source for the latest industry news. Sponsored content. Click subscribe to sign up for the Hospitality Ireland print edition.