Musgrave And The Happy Pear Enter Into New Production, Distribution And Marketing Partnership

By Dave Simpson
Musgrave And The Happy Pear Enter Into New Production, Distribution And Marketing Partnership

Musgrave and The Happy Pear have entered into a new partnership that will see the former company exclusively produce, distribute and market all of the latter's retail products on the island of Ireland.

The Happy Pear will continue to operate its cafés, foodservice franchise partnerships, production facilities, and educational courses and related services, which are not affected by the partnership.

"An Excellent Strategic Fit"

In a statement on Musgrave's website, the company's CEO, Noel Keeley, said, "People are becoming more health-conscious, and, as Ireland's leading retail group, we have a driving commitment to support healthier lives. The Happy Pear is an excellent strategic fit for Musgrave and will strengthen our existing vegetarian and vegan offer to the market. We are looking forward to bringing The Happy Pear products to more people across the island of Ireland and to new markets internationally. This agreement also supports our 'growing good business' strategy of partnering with brands to deliver long term sustainable growth."

"A Like-Minded Partner"

Meanwhile, Dave and Steve Flynn of The Happy Pear commented, "After starting out fifteen years ago with a small veg shop, we have grown The Happy Pear to four cafes, a farm, a coffee roastery, an online health education courses provider and a supplier of an amazing range of healthy food products. Musgrave has been a big part of this story. We want more people to experience our healthy foods, and we want to develop and offer new products. Musgrave gives us the scale we need and is a like-minded partner with a team of retailers who believe in helping people to live healthier lives."

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