Get the app today! Download iPhone App Download Android App

SUBSCRIBE

Pepsi To Buy Granny Smith Apple Chips Maker Bare Foods

Published on Jun 1 2018 10:30 AM in Food tagged: Trending Posts / PepsiCo / Bare Foods / Granny Smith

Pepsi To Buy Granny Smith Apple Chips Maker Bare Foods

PepsiCo Inc announced it would buy baked fruit and vegetable snack maker Bare Foods Co, as the food and beverage company expands its fast-growing healthy snack portfolio.

Bare Foods, founded in 2001 in a family owned organic apple farm, sells its Granny Smith apple chips, banana and coconut snacks at stores including Starbucks Corp and Amazon.com's Whole Foods Market.

The companies did not disclose the financial terms of the deal, while CNBC, citing a source, said Pepsi paid less than $200 million.

The acquisition is the latest by a US food major looking to tap into rising demand from health conscious consumers for snacks that have low salt content and are less processed.

A trend that has helped power a 20% jump in sales of sweet biscuit, snack bars and fruit snacks to $10 billion over the past five years in North America, according to data from market research firm Euromonitor International.

General Mills, which owns Nature Valley granola bars, was the market leader in 2017, while Pepsi with a 5% share was at the sixth spot, according to Euromonitor.

"I would be surprised if this is the only move (Pepsi) makes to broaden the choices offered to consumers," BMO Capital Markets analyst Amit Sharma said, adding that healthy snacks category was the fastest-growing within the company's Frito-Lay snacks division.

Bare Foods will operate independently and will report into Frito-Lay North America, Pepsi said.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

Share on Facebook Share on Twitter Share on LinkedIn Share via Email