General Industry

Tourism Ireland Partners With TUI Wolters Reisen To Promote Ireland In Germany

By Dave Simpson
Tourism Ireland Partners With TUI Wolters Reisen To Promote Ireland In Germany

Tourism Ireland is partnering with German tour operator TUI Wolters Reisen to promote the island of Ireland to potential German holidaymakers this autumn. A brochure titled Irland Erleben, which means "Experience Ireland", has been distributed to approximately 35,000 TUI Wolters clients around Germany.

The brochure profiles some of the things to see and in Ireland and tells readers about the island's "coasts, magical forests, beautiful valleys and mysterious islands". It also showcases the island's hiking experiences, towns and cities, and TUI Wolters' various package holidays for Ireland.


Tourism Ireland's manager for central Europe, Peter Nash, commented, "We were delighted to partner with TUI Wolters Reisen to highlight the island of Ireland to prospective holidaymakers in Germany. In 2018, we welcomed 784,000 German visitors to the island of Ireland. Tourism Ireland has an extensive programme of promotions under way throughout 2019 to continue to grow German visitor numbers and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions during the shoulder and off-season months. Co-operative campaigns with partners, like this one with TUI Wolters Reisen, are an important element of that programme."

© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.