Alaska Airlines has agreed to buy 23 Boeing Co 737 MAX 9 jets, the companies have said.
The order, which is worth $2.96 billion at list prices before expected steep discounts, comes less than three weeks after Ryanair placed an order for 75 Boeing 737 MAX jets.
Boeing is battling to build momentum for the 737 MAX as its cash-cow jetliner re-enters commercial service following a 20-month safety ban triggered by fatal crashes.
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"We like to keep the balance sheet strong so that in times like this we can be contrarian and make moves to fundamentally improve the competitive position of the company," Alaska Airlines chief executive Brad Tilden told Reuters.
Tilden declined to discuss the final price tag, or whether France-based Airbus has submitted a rival proposal.
The deal is expected to include significant discounts given the 737 MAX's recent woes and plunging demand for airplanes during the coronavirus crisis, industry sources have said.
Even at a fraction of the MAX's list price of $129 million, the deal could help Boeing to stem a cash hemorrhage that has been caused by a stockpile of approximately 450 undelivered MAX jets.
The deal also accelerates a shift in Alaska's fleet back towards Boeing from Airbus. Alaska Airlines operated an all-Boeing fleet until it acquired Virgin America in 2016.
Seattle-based Alaska Airlines, which is the fifth largest US passenger carrier, flies 166 older Boeing 737s and 71 Airbus A320-family aircraft.
Alaska Airlines, which had already ordered 37 MAXs before the grounding, has one of the strongest balance sheets among US airlines. Analysts believe that it could become more competitive than its peers after the COVID-19 pandemic.
Lease And Sell
In late November, Alaska Air Group Inc said that it would lease 13 new Boeing 737 MAX 9 planes from Air Lease Corp, and said that it would sell 10 Airbus A320s to Air Lease.