General Industry

US Golf Market Remains A Priority For Tourism Ireland In 2024

By Robert McHugh
US Golf Market Remains A Priority For Tourism Ireland In 2024

Tourism Ireland has launched a promotional golf programme for 2024 at the PGA Show in Orlando, Florida.

Thirty-four (34) golf and tourism operators from Ireland are taking part in the event, including Castlemartyr Resort, Dromoland Castle, Druids Glen Hotel & Golf Resort, Mount Juliet Estate and the K Club.

Ireland Golf Day

The PGA Show is one of the biggest golf exhibitions in the United States and attracted around 30,000 golf professionals and journalists last year.

Before the show began, Ireland’s golf was highlighted to around 120 golf pros and buyers at a special Ireland Golf Day, which was sponsored by Tourism Ireland, North & West Coast Links Golf Ireland and SWING Golf Ireland at the Reunion Resort & Golf Club, near Orlando.

‘Top Golf Destination’

“The American golf market remains a priority for Tourism Ireland in 2024, and we will continue to promote Ireland as a top golf destination,” said Alison Metcalfe, Tourism Ireland’s head of North America.


“We’re also taking every opportunity to highlight the fact that this year’s Amgen Irish Open will take place at Royal County Down [Golf Club], the Open will return to Royal Portrush in 2025, and that Adare Manor will host the Ryder Cup in 2027.”

NBC Golf Channel

On Day Two of the show, Tourism Ireland organised a panel discussion for top American golf journalists.

Hosted by Matt Adams of the NBC Golf Channel, the panel included Paul Vaughan from Ardglass Golf Club and Jason Straka, the designer of the new Curracloe Links, in Co. Wexford, scheduled to open in 2026.

The panel discussion provided an opportunity to highlight Irish golf and the many tournaments that the country hosts.

‘Warmest Of Welcomes’

“Golf is the world’s largest sports-related travel market, and Tourism Ireland, together with our partners Fáilte Ireland and Tourism NI, is working hard to drive home the message that the island of Ireland offers American golfers the complete package, with some of the very best golf in the world, stunning scenery, and the warmest of welcomes,” said Metcalfe.