General Industry

American Travel Agents Visit Ireland

By Dave Simpson
American Travel Agents Visit Ireland

Ten travel agents from the US – all specialising in luxury holidays – visited Ireland last week, as guests of Tourism Ireland, Fáilte Ireland and the Calliope Collective (a sales representation service for independent luxury hotels).


The agents were in Ireland to experience some of its top luxury hotels, including the Dylan Hotel, the K Club, the Europe Hotel & Resort and Dromoland Castle.

The aim of the visit was to showcase Ireland’s luxury tourism offering, so that, when the travel agents return to the US, they will be better informed and more enthusiastic than ever about Ireland when advising their clients about planning and booking their holidays on the island. As well as the luxury hotels, the action-packed itinerary also included EPIC The Irish Emigration Museum, Windmill Lane Recording Studios, a walking tour of Dublin, K Golf World, the Cliffs of Moher and the Burren Perfumery.

Alison Metcalfe, Tourism Ireland’s head of North America, said, “We’re delighted these travel agents took time out of their busy schedules to come and experience our luxury tourism offering – including our boutique hotels and luxury resorts – and see for themselves what Ireland has to offer their clients. Our aim is that, when they return home, they will be more knowledgeable and enthusiastic about the destination, helping to secure a greater share of their business for Ireland.”


Additional Information

The United States remains an extremely important market for tourism to the island of Ireland, according to Tourism Ireland, which also noted that in 2019 Ireland welcomed 1.7 million American visitors, whose visits delivered €1.6 billion to the economy.

Read More: Tourism Ireland Leads Sales Mission To The United States

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