General Industry

Armagh Launches New Tourism Campaign

By Dave Simpson
Armagh Launches New Tourism Campaign

Armagh City, Banbridge and Craigavon Borough Council has launched a campaign to drive visitors to Armagh and the wider borough this spring.


The spring programme aims to generate demand among audiences across Northern Ireland, the Republic of Ireland and further afield, driving visitor bookings for short breaks, day trips and longer stays.

The new "Spring into Armagh" promotional campaign will demonstrate Armagh's appeal as a destination and showcase its assets through a digital-led campaign comprising social media, e-marketing, digital advertising, partnership promotions and a range of out of home advertising over the coming weeks.

Supported by council cooperative funding from Tourism Northern Ireland, Visit Armagh's spring offering complements its wider "Embrace a Giant Spirit" campaign, which focusses on promoting the borough's tourism destinations, including the Game of Thrones Studio Tour in Banbridge.

Statement By Lord Mayor Of Armagh City, Banbridge And Craigavon Borough Council

The lord mayor of Armagh City, Banbridge and Craigavon Borough Council, Councillor Paul Greenfield, said, "The entire borough of Armagh City, Banbridge and Craigavon offers our overseas visitors a wide range of compelling reasons to visit – from the historic, Georgian city of Armagh and its rich orchard countryside - to superb food, hospitality and events, as well as the new world-class attraction that is the Game of Thrones Studio Tour just outside Banbridge. More recently, Armagh City has gained great international acclaim for its tourism credentials, which are up there with some of the best cities in the world. Steeped in history with abundant apple orchards, thriving artisan cider farms, top class arts and visitor attractions, Armagh has a world of experience to offer visitors from near and far.


"Not only that, but the borough is home to stunning scenery and award-winning chefs, restaurants, cafes and bars. We're a powerhouse for tourism and I'm delighted to launch this new campaign to promote our borough by doing what we do best - providing memorable and unique visitor experiences, showcasing our culture and stories, celebrating local food and orchard produce and delivering world class signature events to a domestic, national and international audience."

Read More: Armagh Welcomed Thousands Of Visitors For Georgian Festival

© 2023 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.