Belfast International Arts Festival was highlighted in New York this week at an event hosted by Tourism Ireland, the Northern Ireland Bureau and Tourism NI.
The event was attended by influential American arts and lifestyle journalists, as well as representatives of the travel trade in New York. Guests heard about the cultural experience on offer in Belfast for American visitors and about the festival programme, which is set to feature world-class artistic performances.
Alison Metcalfe, Tourism Ireland’s head of North America, said, “We were delighted to support this showcase of the Belfast International Arts Festival here in New York. Events and festivals are a really important part of our overall tourism offering and are a key message in our promotions, particularly to our ‘culturally curious’ audience.”
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