General Industry

Creating ‘Celtic Connections’ For Ireland

By Dave Simpson
Creating ‘Celtic Connections’ For Ireland

A delegation of tourism businesses from Ireland was in Glasgow last week, taking part in Tourism Ireland’s first promotion of 2023 in Scotland – a B2B workshop and networking event with travel professionals from Scotland and the north of England.


Some 27 tourism businesses from Ireland – including hotels, visitor attractions and regional tourism organisations – had the opportunity to meet and do business with influential tour operators and travel agents, as well Scottish travel and lifestyle journalists.

This year, Tourism Ireland is continuing to roll out its ‘twinning’ initiative, which involves overseas markets ‘twinning’ with a specific region or area in Ireland. Great Britain is twinned with Donegal and Derry, so a strong delegation of tourism businesses from the north-west helped place a special focus on these areas at the workshop, which included highlighting ease of access from Scotland.

Judith Cassidy, Tourism Ireland’s acting head of Great Britain, said, “We’re really pleased that so many of our tourism partners from Ireland, and particularly from the north-west, have joined us in Glasgow this week, highlighting our tourism offering to the influential tour operators and travel agents in attendance. This workshop is a really good opportunity to showcase new experiences and also remind these tour operators and travel agents why Ireland is the ideal choice for their clients for a short break or holiday in 2023.”

Additional Information

Tourism Ireland’s workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also a good opportunity to highlight Ireland’s music and culture – important components of the holiday experience – particularly for a ‘culturally curious’ audience.

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