The Walled City of Derry was showcased in New York at an event organised by Tourism Ireland, according to a statement published on Tourism Ireland's website.
Visit Derry representatives travelled to New York with tourism partners from the Bishop's Gate Hotel, City Hotel and Walled City Brewery to promote Derry, according to the statement published on TourismIreland.com, which also noted that guests included New York-based travel and lifestyle journalists, tour operators and meetings organisers, and that the event was timed to coincide with the New York stopover of the Clipper Round the World Yacht Race, and provided an opportunity to highlight the Foyle Maritime Festival, which returns next month and will welcome the Clipper Round the World Yacht Race once again.
Statement By Tourism Ireland's Head Of North America
The statement published on TourismIreland.com included a statement from Tourism Ireland's head of North America, Alison Metcalfe, that said, "Tourism Ireland was delighted to support this showcase of Londonderry, reminding our media and travel trade guests about the many great reasons for US travellers to visit, including the return of the Clipper Race this summer. Events and festivals are an important part of our overall tourism offering and a key message in our promotions. We are rolling out our Green Button campaign in the United States right now - urging travellers to 'press the Green Button' and book their trip to Northern Ireland and the island of Ireland. Our message is that Northern Ireland is open for business again and we cannot wait to welcome back visitors from the United States."
Statement By Visit Derry's Chief Executive Officer
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The statement published on TourismIreland.com also included a statement from Visit Derry's chief executive officer, Odhran Dunne, that said, "North America is one of our strongest international markets, with real potential for growth. The Clipper Race departing New York for Derry is a fantastic opportunity for Visit Derry and partners to develop new business links in this key market. We are delighted to have the opportunity to highlight our city in New York and shine a spotlight on some of the many things to see and do. Derry's unique position as the Walled City, where the Wild Atlantic Way meets the Causeway Coastal Route, provides the ideal base for visitors from New York to explore Ireland's north-west. Renowned as one of the finest examples of walled cities in Europe and the primary destination city for cultural and heritage experiences on the island of Ireland, our history and heritage, strong cultural offering and international festivals provide plenty of reasons to encourage travellers to put Derry on their wish-list for their next trip to Ireland."
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