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Bushmills Drives Growth As Guinness Sales Fall In Ireland

Published on Aug 1 2013 3:03 PM in General Industry

Bushmills Drives Growth As Guinness Sales Fall In Ireland

While sales of Guinness slowed in Ireland, Diageo's portfolio of Irish brands showed significant growth further afield, with whiskey brand Bushmills leading the charge for the drinks giant.

Global sales of Bushmills whiskey rose by 12%, with strong sales in Russia and Eastern Europe.

Sales of Baileys grew by 2% and global sales of Guinness grew by 1% globally, with the majority of growth in African markets.

Elsewhere, however, the famous black drink faced a more challenging year, with Western Europe showing a 3% fall in sales.

Sales of Guinness in Ireland fell by 5% during the year to 30 June 2013, as drinks giant Diageo faced 'another very tough year' here according to the company.

UK Guinness sales were 3% lower in the year to 30 June. Fourth-quarter sales were more encouraging in the region however, owing to a boost in marketing efforts. The drinks company also introduced a variety of innovations in Britain during the period of reporting, including a new variant of Pimm’s, Blackberry & Elderflower.

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