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Fáilte Ireland Explores The Potential Of Festivals In Laois

By Dave Simpson

Fáilte Ireland brought festival organisers from across Laois together this week to develop events that the national tourism development authority believes have the potential to attract more overseas visitors to the county.

Representatives from 11 Laois festivals, ranging from those which already stage established events to new and upcoming festivals, took part in a bespoke Ireland’s Ancient East workshop at The Midlands Park Hotel in Portlaoise. The workshop focused on developing plans to create festivals designed to stand out in the international marketplace.

Bringing Heritage And Culture To Life

Head of Ireland’s Ancient East at Fáilte Ireland, Jenny De Saulles, commented, "Laois already has some excellent and established festivals which stand out as great visitor experiences that bring the heritage of the local area to life and have significant growth potential. The key focus of Ireland’s Ancient East is to bring our heritage and culture to life, and festivals offer visitors an opportunity to immerse themselves in local culture, one of the key reasons that overseas visitors come to Ireland."

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© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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